XTB Becomes Official Investment Partner of FC Porto Through 2028/2029 Season

XTB, a leading European investment app, has announced a new global partnership with FC Porto. The XTB brand will feature on the sleeve of the men's first-team shirts in domestic competitions from the 2026/2027 season.

By partnering with FC Porto, an iconic Portuguese football club with national and international reach, XTB aims to make investing more accessible to a wider audience. The agreement is intended to underscore FC Porto's growing appeal to innovative brands and to confirm the club's ability to secure strategic partnerships with leaders in their respective sectors.

Through the collaboration, the XTB brand will be displayed from the start of the 2026/2027 season on the sleeve of the men's first-team shirts in domestic competitions, benefiting from the exposure offered by one of European football's most prominent clubs to millions of fans.

Omar Arnaout, CEO, XTB

Omar Arnaout, CEO, XTB said:

"This partnership allows us to significantly boost our visibility in key European markets while deepening our connection with football fans. Our collaboration goes far beyond branding; we are committed to championing financial education and empowerment for a global fanbase, inspiring a meaningful shift in how supporters engage with personal finance by equipping them with the knowledge, trust, and confidence to make their money work"

The global vision is further amplified by a targeted regional approach, emphasising the specific growth and investment potential across the Middle East and North Africa.

Achraf Drid, Managing Director, XTB MENA

Achraf Drid, Managing Director, XTB MENA commented:

"Partnering with a club like FC Porto is a signal of our commitment to performance and international market access. This collaboration is about more than sports; it bridges the gap between our trading platform mission and the global standard of performance that our investors demand. We are excited to leverage this partnership to further establish XTB as the premier financial partner for those in the region who value both reliability and forward-thinking innovation"

Thanks to the partnership, XTB will boost its brand's visibility through a wide range of promotional assets, including pitch-side LED screens and stand-mounted LED displays, external videowalls, and visibility in the press room at Estádio do Dragão. Both organisations have also committed to creating engaging digital communications and player content.

André Villas-Boas, President, FC Porto said:

"We are very pleased to welcome XTB to FC Porto. This three-year agreement brings our Club together with an ambitious and internationally recognised organisation. The partnership will allow us to create relevant experiences for our Members and supporters, strengthen FC Porto's international reach and generate lasting value for the Club. As a Club of Members, we have a responsibility to choose partners who understand our identity, respect our history and share our ambition for the future. FC Porto and XTB are united by a culture of performance, innovation, excellence and a desire to win. The arrival of XTB is another clear sign of the strength, credibility and international standing of FC Porto, and we hope that these three years will mark the beginning of a successful and long-standing partnership"

Driven by a commitment to making investing accessible to everyone who wants to put their money to work effectively, XTB will hold a broad array of activations and digital communication rights as part of the agreement.

Found this interesting? Become a member of LiquidityFinder and get daily industry news direct to your inbox — join here.