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- XTB, the Polish-founded online trading and investment platform, has announced a two-season partnership with Italian Serie A club SSC Napoli, naming the broker as the club's Global Trading Partner for the 2025/2026 and 2026/2027 seasons.
- Under the agreement, XTB will feature across SSC Napoli's digital platforms, matchday experiences and wider fan activations, with a focus on financial education aimed at the club's international supporter base. To mark the launch of the partnership in Italy, XTB is offering a free share to new clients, including Napoli fans.
The deal reflects a broader trend of financial services firms seeking brand visibility through football partnerships, particularly as retail investment platforms compete for younger, engagement-driven audiences across European markets.
Omar Arnaout, Chief Executive Officer, XTB
- Omar Arnaout, Chief Executive Officer, XTB, said:
- "This partnership is all about nurturing investors' mindset among Napoli's global fan community. It's not just about getting our name out there; it's about inspiring people to think differently about their finances. We aim to support them in making informed decisions and developing trust in their ability to put their money to work."
Alongside educational programming, XTB has indicated it will offer exclusive experiences and events designed to reward client engagement and develop a broader investment community.
Tommaso Bianchini, General Manager, Business Area, SSC Napoli
- Tommaso Bianchini, General Manager, Business Area, SSC Napoli, said:
- "We are pleased to welcome XTB as Global Trading Partner of SSC Napoli. This partnership fits naturally into the Club's international growth strategy and will allow us to create new opportunities for engagement through digital activations, matchday experiences and exclusive initiatives for our fans worldwide. We are proud to work with a trading platform that shares our ambition to connect with audiences in an innovative and global way."
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