The FCA really are keeping the "NOT WELCOME HERE" sign on the door of the UK for crypto firms. The Crypto firms who sponsor UK Premier League football teams are not sponsoring clubs to reach UK residents necessarily, but the global audiences and fans these clubs have.
This all seems a bit heavy-handed to me (GIFT LINK):
https://giftarticle.ft.com/giftarticle/actions/redeem/d4473539-b0bd-4c3e-ac87-f42504fdd315









