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GC Exchange FZE (GCEX) has announced that the Virtual Assets Regulatory Authority (VARA) has approved the appointment of Alya Marrakchi as Managing Director. GCEX is a Virtual Asset Service Provider (VASP) regulated by VARA in Dubai to provide Broker-Dealer Services.
Alya joined GCEX's sales team in June 2025, originating and building institutional relationships for the firm across the UAE and wider GCC market. In just over a year, she has grown GCEX's regional client base and pipeline at pace, becoming a driving force behind the firm's institutional growth in the Middle East.
Before joining GCEX, Alya held senior business development roles at Hubpay, an FSRA-regulated cross-border payments provider, and at Clarify B2B in London, where she led enterprise sales programmes for global technology clients. She began her career at RisKover, a Moody's Analytics partner specialising in financial regulation and risk, where she also supported the firm's market entry into Dubai.
She holds a Master's degree in International Marketing and Business Development from SKEMA Business School in Paris and a Bachelor's degree in Finance, Economics and Marketing from IHEC Carthage in Tunisia. She is fluent in English, Arabic and French, with career experience spanning Paris, London, Abu Dhabi and Dubai.
Lars Holst, Founder and CEO, GCEX
Lars Holst, Founder and CEO, GCEX said:
"Alya has built real commercial momentum for GCEX across the UAE and GCC since she joined last year. She understands the region, she understands our institutional clients, and she has the languages and relationships to back it up. Promoting her to Managing Director is about giving her the mandate to match the impact she's already having."
Alya's promotion follows the recent appointment of Mohammed A. Mulla as a Board Member of GCEX's Dubai-based entity.
Alya Marrakchi, Managing Director, GCEX
Alya Marrakchi, Managing Director, GCEX said:
"The Middle East is one of the fastest-moving regulated digital asset markets globally, and leading GC Exchange FZE as Managing Director is a real opportunity to build on the trust we've established with institutional clients and to grow the team around that. I'm looking forward to it."
Through its separately regulated group entities, GCEX Group provides institutional and professional clients with access to virtual-asset liquidity, FX and CFD products, and technology solutions. The availability of particular products and services depends on the relevant GCEX entity, jurisdiction and regulatory permissions.
Headquartered in London, with multiple offices across the globe, GC Exchange FZE holds a Virtual Asset Service Provider licence from VARA. GC Exchange Limited is authorised and regulated by the UK's Financial Conduct Authority (FCA), and the relevant Danish GCEX entities are authorised and regulated by the Danish Financial Supervisory Authority (Finanstilsynet) as a Crypto-Asset Service Provider under the EU Markets in Crypto-Assets Regulation (MiCA). True Global Ventures is an investor in GCEX.
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