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ATFX MENA has announced the appointment of Hassan Abu Hmaidan as Head of Partnerships, reinforcing the company’s commitment to expanding its strategic partnerships and strengthening its presence across the MENA region.
With more than 15 years of experience in the financial trading industry across the Middle East, Hassan brings extensive expertise in sales leadership, partnership development, and regional business expansion. In his new role, he will lead ATFX MENA’s partnership strategy, focusing on affiliate growth, introducing broker networks, and long-term business development initiatives across key regional markets.
Recognised for his strong commercial acumen and leadership capabilities, Hassan has built a successful career driving revenue growth, expanding market reach, and developing high-performing sales and partnership teams within the FX and CFD industry. Understanding forex leverage explained is crucial in this dynamic sector.
His professional background covers business development, institutional partnerships, client relationship management, and strategic sales operations.
Prior to joining ATFX MENA, Hassan held multiple senior leadership roles across sales and partnerships within the financial services industry, most recently serving as Head of Sales at one of the leading brokers in the region.
Khaldoun Sharaiha, CEO of ATFX MENA
Khaldoun Sharaiha, CEO of ATFX MENA commented:
We are pleased to welcome Hassan to ATFX MENA. His extensive industry experience, strong regional network, and strategic approach to partnership development will be instrumental in supporting our continued growth across the region. We look forward to the value and leadership he will bring to our team and partners.
Speaking about joining the company, Hassan Abu Hmaidan commented:
I am excited to join ATFX MENA at a time of strong regional growth and development for the company. ATFX has built a strong reputation within the industry, and I look forward to working closely with the team to further strengthen partnerships, expand opportunities, and deliver long-term value to clients and business partners across the MENA market.
Hassan is widely recognised for his strategic mindset, strong industry relationships, and ability to deliver sustainable business growth in competitive financial markets.
The appointment reflects ATFX MENA’s ongoing focus on strengthening its regional leadership team and enhancing its partnership ecosystem as the company continues to expand its footprint and services across the Middle East and North Africa. This expansion highlights the growing importance of robust brokerage infrastructure and the intricate relationships between brokers, their partners, and the end clients. For firms navigating the complexities of institutional trading, understanding the nuances between a Prime Broker vs Prime of Prime service is critical for optimising market access and operational efficiency.
As ATFX MENA focuses on enhancing its partnership ecosystem and expanding its footprint, the role of reliable liquidity providers explained becomes ever more critical for maintaining competitive pricing and robust execution. The institutional FX and retail brokerage sectors are increasingly interconnected, with strong partnerships enabling broader market reach and enhanced service offerings for diverse client segments.
As ATFX MENA expands its global reach, explore LiquidityFinder Insight for more news and analysis within the institutional FX and retail brokerage sectors.
