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BingX has announced a multi-year partnership with Scuderia Ferrari HP, marking the crypto exchange's first motorsport collaboration and Scuderia Ferrari HP's first partnership with a crypto exchange brand.
The alliance represents a milestone in BingX's global expansion strategy, aligning the crypto platform with one of motorsport's most established teams. BingX, founded in 2018, serves over 40 million users globally and has been the principal partner of Chelsea Football Club since 2024.
Daniel Lai, Chief Business Officer, BingX said:
"This partnership is more than a landmark. Partnering with Scuderia Ferrari HP sets a new benchmark for BingX. Scuderia Ferrari HP's discipline, precision, and relentless pursuit of excellence mirror the values we strive for as a global exchange. This partnership challenges us to elevate everything we build, every experience we deliver, and every user we serve around the world."
Lorenzo Giorgetti, Chief Racing Revenue Officer, Scuderia Ferrari HP
Lorenzo Giorgetti, Chief Racing Revenue Officer, Scuderia Ferrari HP said:
"We are pleased to welcome BingX as Scuderia Ferrari HP's first crypto exchange partner. This collaboration reflects our willingness to embrace emerging technologies that align with our forward-looking philosophy. As we approach a new era in motorsport with the 2026 FIA regulations, this alliance demonstrates our readiness to explore cutting-edge innovation both on and off the track, while remaining true to our heritage of precision and pursuit of excellence. By selecting BingX as our first partner in the crypto exchange space, we recognise the transformative potential of this sector and the opportunity to connect with wider global audiences through new digital experiences."
The partnership will see BingX engage with fans across Scuderia Ferrari HP events, digital platforms, global content and experiences over the coming years.
BingX is a crypto exchange and Web3-AI company offering AI-powered products and services, including derivatives, spot trading and copy trading.
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