just now
**August 16, 2021 ** - Prime of Prime and liquidity and technology provider, Finalto, has today announced a relaunch of its proprietary technology offering, Finalto 360, as a turnkey, modular solution, with a new pricing structure to reflect the new modular nature of the offering.
Backed by a team of over 130 developers, Finalto360 is an end-to-end broker solution available on a SaaS subscription or fully deployed basis, based on the customer's preference. The technology allows brokers to efficiently onboard, retain and boost customers’ trading activity, with a CRM, connections to PSPs, marketing, compliance and reporting tools all connected to Finalto's white labelled trading platform.
The main components of the trading modules are split into 5 main areas, and come under the headings: Trade, Control, Insights, Deal, Communicate:
The company has split their advanced standalone trading solution Finalto Trade into a fully serviced, or self-managed and self-hosted platform. Finalto Trade is completely customisable with a wide variety of add-ons available to partners, alongside a flexible dealer back office, for a tailored user experience.
The solution’s back-office tools give brokers complete control over operations and reporting. Tools can be connected to multiple front ends in order to run multi-entity and multi-brand set ups.
Finalto clients now have the ability to choose the business model that fits their own business set up.
A start-up broker that wants to focus on marketing and acquiring clients can lean on Finalto's fully serviced solution, leaving Finalto to support, update, and monitor the systems for the broker.
A broker with a large IT team that may prefer to self-host a platform at a cheaper cost can choose to do, with their own IT team managing the system. The new modular and pricing packages are designed to offer flexibility in service and business models to Finalto clients.
Oksana Remez, Senior Business Development Executive at Finalto commented, “The trend to differentiate and provide unique offering to the traders has been on the market for a while. However, from the start of the pandemic the retail trading industry has seen a rise in registration and trading volumes from both typical traders that like to play the swings, as well as a new, younger demographic of retail traders.
“We have seen a big interest in our proprietary trading platform that offers single access point for trading all instruments as well as these immense capabilities to add many 3rd party trading tools, news, education, TV channels etc.
“Needless to say, our turnkey solution, with the ever-evolving tools and 3rd party integrations is even more functional and efficient. Since brokers have their IT resources focused to support remote working, the interest of having a plug and play solution grew exponentially”.
