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GBE brokers has become an official Premium Partner of Hertha BSC, with the company's logo appearing on the left sleeve of the Bundesliga club's first-team teamwear since the start of pre-season training in July.
The partnership was visible publicly for the first time at the Olympiastadion last Saturday, during Hertha BSC's opening home fixture of the 2026/27 season against 1. FC Heidenheim.
Under the arrangement, the GBE brokers logo features on teamwear worn by the professional squad and coaching staff outside of matchday kit, including sweatshirts, training shirts and jackets. The branding is visible during training sessions and on matchdays, including the warm-up and the players' entrance to the pitch. During matches, the branded teamwear is worn by those not on the pitch, such as players in the technical area or warming up on the touchline.
The placement of the logo on the left sleeve was coordinated with Hertha BSC and complies with the applicable federation and league regulations.
GBE brokers has linked the partnership to its connection with Berlin, citing the personal roots of co-founder and owner Ben-Florian Henke in the German capital and its surrounding region.
Hertha BSC, long associated with the identity of the capital, is described by GBE brokers as a club whose values of tradition, solidarity and passion align with those it attributes to itself, both organisations pointing to long-term relationship-building and responsibility as shared priorities despite operating in different sectors.
The home fixture against 1. FC Heidenheim gave representatives of GBE brokers their first opportunity to experience the partnership at the Olympiastadion.
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