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KuCoin EU, the MiCAR-licensed digital asset platform headquartered in Vienna, has appointed Hongyu Chen-Birkenbeul as Managing Director.
Hongyu Chen-Birkenbeul, Managing Director, KuCoin EU brings close to two decades of international consulting and senior leadership experience across strategy and governance, business and IT transformation, cybersecurity, regulatory compliance and digital innovation. She has led large-scale international transformation programmes, built multicultural teams and delivered technology initiatives for global organisations.
In her new role, Hongyu will oversee KuCoin EU's Technology, ICT Security & Compliance, and Product & Operations functions. She will lead the continued development of the company's technology platform, drive product innovation and operational excellence, and strengthen its digital operational resilience in support of its regulatory and growth objectives.
Prior to joining KuCoin EU, Hongyu spent a decade at PwC Germany, advising clients on cybersecurity and regulatory compliance. She also led the firm's Technology Alliances strategy and operations, overseeing strategic partnerships, governance frameworks and cross-functional collaboration across technology ecosystems.
Earlier in her career, Hongyu led rollouts of SAP transformation programmes, supported the growth of technology start-ups, and established governance frameworks for secure, scalable and sustainable business growth across international organisations.
Sabina Liu, Managing Director, KuCoin EU
Sabina Liu, Managing Director, KuCoin EU said:
"Building a trusted digital asset platform requires more than regulatory compliance, it demands resilient technology, operational excellence and continuous innovation. Hongyu brings a unique combination of strategic leadership, technical expertise and international transformation experience that will be instrumental as we continue to strengthen our platform and expand our regulated business across Europe."
Hongyu Chen-Birkenbeul, Managing Director, KuCoin EU
Hongyu Chen-Birkenbeul, Managing Director, KuCoin EU said:
"Europe is setting a new benchmark for regulated digital assets, creating exciting opportunities to build innovative products on a strong foundation of trust, resilience and governance. I'm delighted to join KuCoin EU at this important stage of its growth and look forward to working with the team to deliver technology and products that meet the highest standards of security and operational excellence."
The appointment forms part of KuCoin EU's broader strategy to strengthen its executive leadership with professionals from international consulting, technology and financial services backgrounds, as the company continues to grow under the Markets in Crypto-Assets Regulation (MiCAR).
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