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B2PRIME Group has hired Lee Shmuel Goldfarb as its new Executive Sales Trader, strengthening the financial services provider's institutional team with a veteran from Edgewater Markets.
Goldfarb brings experience in eFX liquidity, institutional sales and partnership development to his new role. He joins B2PRIME from Edgewater Markets, where he led institutional sales and account management for clients with emerging markets trade flows.
His background spans bank, hedge fund and proprietary trading sales across precious metals, electronic foreign exchange and non-deliverable forwards. Prior to Edgewater Markets, Goldfarb served as Partnership & Account Manager for Israel at Currencies Direct, where he focused on revenue generation and compliance processes for corporate and high-net-worth clients.
"Joining B2PRIME represents a logical progression in my professional journey. It is uncommon to discover a firm that offers such a diverse selection of trading solutions alongside the capability to develop internal institutional-grade solutions," said Goldfarb. "The team's dedication to clarity, accuracy, and exceptional client support particularly appeals to me, and I eagerly anticipate contributing to their efforts."
The appointment forms part of B2PRIME's strategy to enhance its institutional client offering through experienced hires who understand both technical and relationship aspects of the business.
"We're thrilled to have Lee join us. Strengthening our team with professionals who understand both the technical and relational sides of the business is a key element of growth for a business," commented Eugenia Mykuliak, Founder & Executive Director at B2PRIME Group. "Lee's experience and client-first mentality make him a perfect fit for our expanding institutional focus."
B2PRIME operates as a global financial services provider for institutional and professional clients, regulated by authorities including CySEC, SFSA, FSCA and FSC Mauritius. The company offers liquidity across multiple asset classes with what it positions as institutional-grade trading solutions focused on reliability, transparency and operational excellence.
