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Prime broker Prime Financials has appointed Kaddour Ben Azouz as Senior Institutional Sales, reinforcing its institutional coverage and client growth ambitions across EMEA.
Ben Azouz brings extensive experience in institutional sales and trading, having held positions at leading cross-asset and alternative investment firms in London and Dubai, including Makor Group and Alpha Blue Ocean. His expertise spans fixed income, equities, FX and derivatives, with a strong track record of servicing banks, hedge funds, family offices and asset managers across Europe and the Middle East.
Fluent in French, Arabic and English, Ben Azouz will play a key role in expanding Prime Financials’ institutional franchise across MENA, particularly the GCC, and major European financial centres.
“Kaddour brings exactly the kind of institutional mindset, client focus and regional connectivity we value at Prime Financials. His experience with top-tier institutional clients in the UAE, Saudi Arabia and Europe, combined with his cross-asset background, will help us deepen relationships with existing clients and open new strategic corridors across MENA and Europe.”
Elie Afram, CEO of Prime Financials
In his new role, Ben Azouz will be responsible for originating new institutional relationships, expanding coverage across family offices, hedge funds, asset managers and banks, and collaborating with Prime Financials’ trading and operations teams to deliver high-touch execution and bespoke liquidity solutions.
“I’m delighted to join Prime Financials at a moment when institutional clients are looking for agile, solutions-driven partners. Prime’s vision to offer high-quality market access, liquidity and financing from a nimble, client-centric platform is fully aligned with what my clients are seeking. I look forward to helping grow the franchise across the region.”
Kaddour Ben Azouz, Senior Institutional Sales, Prime Financials
Prime Financials is a prime broker delivering institutional market access, liquidity, clearing, and brokerage across global exchanges. Its mission is to bridge traditional finance and digital assets into a single, secure ecosystem — combining institutional-grade solutions with the tailored service of a boutique firm, where relationships and client success remain central.
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