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      trademakers: Bringing Transparency, Efficiency and Scalability to Modern Asset Management

      Published: just now

      trademakers logo hero image

      A modern platform connecting professional managers and eligible investors.


      Professional asset managers should be able to grow AUM without multiplying accounts, administration and operational costs. trademakers is designed to make that possible.


      why trademakers image


      trademakers, an SGT brand, is creating a new generation of digital asset-allocation infrastructure designed to connect professional managers with investors through transparency, automation and direct access to verified strategy performance.


      The vision is simple: make investment strategies easier to evaluate, access, allocate to and manage, while reducing the operational complexity traditionally associated with managed accounts, MAMs, PAMMs and fund structures.


      Full Transparency for Managers and Investors


      At the heart of trademakers is transparency.


      Investors can access a comprehensive overview of available strategies, including live track records and strategy-level performance reporting. Strategies are traded live through SGT and must demonstrate a minimum period of verified live trading before being considered for inclusion on the public trademakers platform.


      This creates a clear distinction between theoretical or back-tested performance and strategies that have demonstrated their approach in real market conditions.

      Where required, managers can also have their performance independently audited by BDO, one of the world's major professional-services networks, with audit services available at advantageous rates.


      The objective is to give investors greater confidence when comparing strategies, managers and asset classes.



      Turning Strategy Performance into a Digital Product


      trademakers transforms investment-strategy performance into a digital investment product.


      Rather than requiring investors to manage multiple trading accounts, monitor individual positions or deal with complicated post-trade allocation processes, the platform is designed to provide a simplified, strategy-level investment experience.


      trademakers strategies desktop image




      This can significantly reduce concerns around:


      • Post-trade allocation

      • Execution matching

      • Multiple-account administration

      • Broker-side technical issues

      • Hedging-related distortions

      • Operational reconciliation


      Investors see the performance of the strategy, rather than being required to follow every individual trade.



      A Modern Alternative to MAM and PAMM


      trademakers is the next stage in the evolution of traditional MAM and PAMM structures.


      Instead of requiring asset managers and money managers to operate and administer numerous individual investor accounts, trademakers enables managers to operate through a centralised structure.


      This allows managers to focus on managing one trademakers structure and portfolio, rather than dealing with the operational burden of multiple accounts.


      The result is a more streamlined approach to portfolio management, allocation and administration.



      A clearer operational comparison


      trademakers comparison table


      Multiple Strategies in One Product


      One of the key advantages of the trademakers structure is its ability to support multiple investment strategies within a single product.


      Investors can therefore compare and allocate across different:


      • Strategies

      • Asset classes

      • Risk profiles

      • Managers

      • Trading styles


      This creates opportunities for diversification and strategy blending, allowing investors to construct a broader allocation rather than relying on a single strategy.

      For family offices, professional investors and other sophisticated investors, this provides a centralised environment in which strategies can be evaluated and allocations made more efficiently.



      Fractional Investment and Wider Investor Participation


      trademakers is designed with fractional-investment capability, allowing investors to participate with smaller allocations than might traditionally be required.


      This can broaden access to professional strategies while also giving investors the opportunity to build diversified allocations across multiple strategies.


      For managers, fractionalisation can provide access to a potentially much broader investor base and create a pathway towards increasing assets under management (AUM).



      Built for Global Scalability


      The trademakers infrastructure is designed for growth. Managers can potentially increase both AUM and client numbers without creating a corresponding increase in operational complexity.



      trademakers is designed to support multiple strategies asset classes LPs and investors


      This scalability is particularly important for asset managers and money managers seeking to grow their businesses without having to build increasingly complex operational infrastructure.



      Automation and Fund Accounting


      trademakers manages operations end to end, reducing operational complexity and dependence on multiple third parties.


      Automation, centralised controls and streamlined workflows are designed to improve efficiency for both managers and investors.


      The platform also incorporates automated asset-management fund accounting, helping to simplify the administration and reporting associated with investment structures. trademakers charges no set-up or reporting fees, further reducing the cost and administrative burden for managers.


      The goal is to allow managers to spend more time doing what they do best, managing investment strategies, rather than managing administration.



      Protection Against Copy Trading


      Investment strategies listed on trademakers are protected against copy trading, unlike traditional structures.


      Investors receive strategy-level performance information rather than direct visibility of the manager's individual trading activity.


      This creates an important balance between investor transparency and the protection of managers' intellectual property.


      Managers can demonstrate their performance without necessarily exposing the detailed trading methodology or individual positions that form the basis of their competitive advantage.


      Sterling Gent Trading (SGT): The Infrastructure Behind trademakers


      trademakers is a brand of SGT, a BVI-registered multi-asset brokerage and investment firm.


      The combination of brokerage infrastructure and the trademakers asset-allocation platform creates an integrated environment in which strategies can be traded, monitored, verified and made available to investors.


      trademakers seeks to bring together the key components of modern asset management:


      trademakers platform is designed to support list



      Creating a Global Marketplace for Investment Strategies


      trademakers is an asset-allocation platform where investors, including family offices, professional investors and other eligible participants, can compare investment strategies across performance, asset classes and other relevant characteristics.


      Rather than searching for managers through fragmented channels and relying on inconsistent performance information, investors can access a centralised environment in which strategies are presented using live, verified track records.


      For managers, the platform offers the potential to reach a global investor pool, with no inherent limitation on the number of clients or the amount of AUM that can ultimately be supported by the infrastructure.



      The Future of Asset Allocation


      The traditional asset-management industry has evolved considerably, but many operational processes remain based on structures developed decades ago.

      trademakers aims to modernise that model.


      By combining the concepts of MAM/PAMM, fund structures, digital products, automated administration and transparent live performance, trademakers provides a new approach to connecting investment managers and investors.


      For managers, it means greater efficiency, scalability and access to capital.


      For investors, it means greater transparency, diversification and easier access to professionally managed strategies. Investors may also have the opportunity to select independently audited strategies, providing a further layer of reassurance when evaluating managers and allocating capital.


      For the industry as a whole, it represents a move towards a more digital, transparent and scalable model of asset allocation.



      trademakers making investment strategies transparent accessible and scalable



      Next Steps


      Asset managers interested in presenting a strategy, and eligible investors seeking access to verified investment approaches, can contact Sterling Gent Trading for further information.


      Important information: Investment involves risk. Past performance is not a reliable indicator of future results. Strategy availability is subject to investor eligibility, jurisdiction and applicable terms. Independent auditing is optional and strategy-specific. trademakers does not guarantee investment performance.

      A digital-first investment management platform that enables money managers and traders to fractionalise their trading strategies, grow AUM, and reach private and institutional investors globally, with no setup fees, full regulatory coverage, and automated PnL allocation.

      This content may have been written by a third party. LiquidityFinder makes no representation or warranty and assumes no liability as to the accuracy or completeness of the information provided, nor any loss arising from any investment based on a recommendation, forecast or other information supplies by any third-party. This content is information only, and does not constitute financial, investment or other advice on which you can rely.
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      Most Recent
      Written By
      profile image formember on LiquidityFinder
      CFO, trademakers

      Peter has an accumulated financial markets experience of over 35 years. His career began with a small Danish bank in 1986 and by the mid 1990s he was working for Saxo Bank, one of the pioneers of the online trading industry where he became the Global Co-Head of Sales Trading and Technical Analysis. He was then seconded to Synthesis Bank, now Saxo Bank Switzerland, to develop the bank's commercial strategy and establish their presence in the online trading world. In 2006, Peter left the bank and established JP Fund Services and JP Fund Administration in Switzerland. Peter is now Chief Financial Officer and was appointed to the Executive Board in March 2022.

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