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XTB Group has rebranded its B2B liquidity and execution division, formerly known as X Open Hub, to XTB Institutional. The change brings the institutional arm into closer alignment with the wider XTB brand and will be formally unveiled to industry participants at iFX EXPO International 2026 in Limassol, Cyprus.
According to the company, the rebrand is designed to make the division's connection to XTB Group more visible to institutional clients and partners.
No changes to existing services or client relationships
XTB Group has confirmed that the transition to XTB Institutional involves no changes to legal entities, regulatory arrangements, existing client agreements, or the services provided to partners. Current clients will retain access to the same products, technology and support teams, with trading operations and technological infrastructure remaining unchanged. The company describes the move as a change in brand identity rather than an operational or structural shift.
Continuing institutional liquidity and execution services
Operating under its new name, XTB Institutional will continue to provide liquidity and execution services to brokers, banks and other professional market participants. The division offers access to more than 5,000 over-the-counter instruments spanning multiple asset classes, including foreign exchange, equities, commodities, ETFs and indices. The existing technology infrastructure remains in place to support trade execution and multi-asset liquidity access for institutional clients.
Focus on institutional partnerships
XTB Group says the rebrand reflects its continued focus on the institutional business, with XTB Institutional now presenting a unified identity that more directly reflects its position within the group. The company expects the updated branding to simplify communication with prospective partners and improve visibility of its place within the group structure.
Introduction at iFX EXPO International 2026
XTB Institutional will introduce its updated brand identity at iFX EXPO International 2026 in Limassol, Cyprus, where representatives will be available at Booth 31 to discuss liquidity services, execution solutions and partnership opportunities with brokers, banks and other industry participants.
XTB Institutional is listed on LiquidityFinder. View their profile here.
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