The Financial Brand Forum, which its organisers call the leading conference for retail banking leaders, returns to the ARIA Resort & Casino in Las Vegas from 5 to 7 April 2027 for its 13th edition. The Financial Brand runs the event, presented by Vericast. More than 2,500 senior executives from banks and credit unions are expected. The organiser says two-thirds hold VP-level roles or above, and three-quarters come from institutions with more than $1 billion in assets.
The programme focuses on how retail and community banks compete for customers and deposits as digital competition grows. Topics include marketing strategy, customer experience, digital banking and the use of data and AI in growth. The first day is given over to in-depth workshops and an opening reception. Breakout sessions, an exhibition floor and keynotes follow over the next two days.
Keynote speakers announced so far include author Michelle Poler, behavioural researcher Jason Dorsey, customer-experience author Dan Gingiss and former MythBusters co-host Adam Savage. Past editions have featured digital and marketing chiefs from U.S. Bank, Citi, Bank of America and Navy Federal Credit Union.
