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21Shares has appointed Mickey Janvier as Head of North America Sales, effective immediately, as the cryptocurrency exchange traded product issuer seeks to expand its distribution footprint in the US market.
Janvier will report to Russell Barlow, CEO of 21Shares, and will lead the firm's distribution strategy across the US, focusing on financial advisors, wealth management platforms, and institutional buyers.
The appointment comes as 21Shares seeks to capitalise on growing cryptocurrency adoption in the US, supported by evolving regulatory frameworks. The firm, which manages over $11 billion in assets, launched spot Bitcoin and spot Ethereum ETFs in 2024 and has made several strategic hires across its leadership and distribution teams.
Russell Barlow, CEO of 21Shares
Russell Barlow, CEO of 21Shares, said:
"In 2025, we've seen an impressive wave of crypto adoption in the U.S., propelled by legislative and regulatory tailwinds that have encouraged retail investors and institutions alike to seek increased exposure to cryptocurrencies. Under Mickey's leadership, we are confident that 21Shares will continue to deliver the client support that 21Shares has been known for since inception, while augmenting our reach throughout the U.S. and North America. Our clients are at the center of everything we do, and we look forward to continuing to assist them in achieving their goals."
Janvier joins from Perpetual Asset Management, where he served as Head of Americas Distribution, leading commercial strategy and client-driven growth initiatives across multiple investment boutiques. Prior to that, he spent over a decade at Aberdeen, holding senior leadership positions including Head of North American Business Development, where he oversaw commercial execution for a $65 billion enterprise.
Mickey Janvier, Head of North America Sales at 21Shares
Mickey Janvier, Head of North America Sales at 21Shares, commented:
"I'm thrilled to be joining 21Shares at one of the most exciting times for crypto ETPs in the industry's history and just as the U.S. regulatory environment begins to allow for increased innovation and access to these products. The firm has built an impressive global reputation in crypto ETP investing, and I look forward to working with the team to bring that same commitment to investors across the U.S. and North America. I'm eager to strengthen our partnerships with advisors and institutions to ensure clients have the tools they need to navigate this evolving asset class."
21Shares is one of the world's largest issuers of cryptocurrency exchange traded products. The firm was founded in 2018 and listed the first physically-backed crypto ETP that same year. Its products are listed on 11 major exchanges, including SIX Swiss Exchange, Nasdaq, and Euronext.
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