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December 13, 2023 - In what is being heralded by the company as a significant move for the forex brokerage industry, Acuity Trading, an award-winning global provider of AI data-driven trading tools, and FXBackOffice, one of the largest forex CRM providers in the industry, have announced a strategic partnership. The collaboration is set to merge Acuity Trading's advanced analytical tools with FXBackOffice's powerful backend solutions, to enhance user experience and provide additional support to the business operations of brokers using FXBackOffice’s system.
FXBackOffice, known for its robust CRM, client area, and back office solutions, currently services over 200 brokers and has over 350 external integrations. They offer a multilevel IB and affiliate area, the option of customisation, and a scalable solution where multiple brands can be managed under one umbrella. With roots tracing back to the collaborative efforts of seasoned industry veterans, FXBackOffice's CRM has been hailed as one of the most sophisticated and user-friendly tools available to forex brokers today.
Acuity says that this strategic alliance will improve the way brokers of all sizes access, analyse, and leverage essential financial news and information.
Acuity tools now allow FXBackOffice brokers to stay at the forefront with features that flawlessly integrate into the MT4/5 trading platforms:
AnalysisIQ, delivered by Signal Centre, an FCA regulated company. An advanced plugin that combines human expertise and analysis with powerful AI-driven technology to gather, analyze, and present a deep analysis with the latest market insights.
Economic Calendar: Acuity’s AI-powered Economic Calendar provides distinct market insights and superior filtering in a user-friendly calendar format, showcasing economic events from over 100 countries to convert volatility from global economic events into trading opportunities.
AssetIQ: Leverage the synergy of diverse data sets to offer a unified, global perspective on individual assets. Advanced algorithms evaluate news sentiment, market sentiment, and historical data, alerting brokers to emerging trends and potential prospects.
NewsIQ: Acuity’s NewsIQ tool analyzes news on the most popular assets to help brokers’ traders to uncover unique insights and trading opportunities driven by media coverage.
Utilizing Acuity’s refined NLP technology, FXBackOffice can equip brokers with even greater decision-making clarity and improved outcomes. This signifies a new dawn for FXBackOffice brokers in pursuit of the most advanced and efficient experiences.
"By bringing together Acuity's tools such as Signal Centre, AssetIQ, NewsIQ, and dynamic emails, with our CRM system's capabilities and delivery methods via our client and partner areas - there is no faster or better way to reach the end client for a broker. Combine the above with BISET compliance, integrated live chat, KYC, VOIP, PSP solutions and 7 different platform integrations- our brokers get a full-suite of cutting-edge trading tools and unrivaled technology. We are happy to add yet another significant and useful tool to our offering for brokers," says Dmitriy Petrenko, Managing Director of FXBackOffice.
"Our partnership with FXBackOffice is a strategic alignment of vision and expertise. Our suite of tools, when embedded into the FXBackOffice platform, will enable brokers to drive user engagement, acquisition, and retention metrics more efficiently than ever before. We are excited about this synergy and the value it will bring to our shared clientele," says Andrew Lane, CEO of Acuity Trading.
Drawing from over a decade of experience in the industry, FXBackOffice's core team has continuously aimed to revolutionize the day-to-day operations of forex brokerages. "We pride ourselves on understanding precisely what a broker needs," Petrenko added. "Our collaborative endeavor with Acuity is a testament to our commitment to delivering innovation and value."
Lane echoed this sentiment, stating, "Acuity Trading has always been about harnessing the power of data for actionable insights. Partnering with a forward-thinking company like FXBackOffice aligns with our mission to offer our clients the best tools for success."
The partnership primarily aims to cater to FXBackOffice's existing client base and new brokers, focusing on regions such as Cyprus, LATAM, SE Asia, and Europe.
