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Dubai-based digital prime broker GCEX has appointed Carmen Tan as Managing Director, MENA, tasked with leading the company's VARA-regulated entity and driving institutional client growth across the Middle East and Asia.
Tan joins from CoinW Exchange in Dubai, where she served as Global Strategy & Growth Manager before being promoted to Chief Communications Officer. During her tenure, she scaled institutional clients and managed a team of eight senior sales professionals across the Middle East, Europe and Southeast Asia. Prior to CoinW, she spent nearly two years at MultiBank Group as Regional Marketing & Growth Lead, focusing on institutional client expansion across Asia.
A fluent Mandarin and Cantonese speaker, Tan's responsibilities extend beyond the MENA region to include driving market expansion in Asia. She has completed training and qualifications in Anti-Money Laundering and Counter-Terrorism Financing compliance.
Lars Holst, Founder and CEO, GCEX
Lars Holst, Founder and CEO, GCEX commented:
"Carmen has delivered impressive results and built very strong networks in both the MENA and Asia regions. We are delighted to welcome her to the team to help us deliver our ambitious growth plans and strengthen our position as a trusted, regulated digital prime broker for institutional and professional clients worldwide."

Carmen Tan, Managing Director, MENA, GCEX
Carmen Tan, Managing Director, MENA, GCEX said:
"I first came to know GCEX while working at MultiBank, a long-standing GCEX client, and this gave me real insight into the strength and credibility of both the team and the offering. This is an excellent time to be joining GCEX - institutions are now recognising crypto as a legitimate asset class, and market infrastructure and custody standards have matured significantly. GCEX's regulated, risk-averse approach strongly aligns with my own values. My focus will be on governance and growth, working closely with Lars to build a dynamic, scalable team and position GCEX as a market leading digital asset prime broker in the region."
GCEX provides institutional and professional clients with access to liquidity in CFDs on digital assets and FX, alongside spot trading and conversion of digital assets. The company operates its XplorDigital suite, which includes the XplorDigital App and plug-and-play solutions Crypto in a Box and Broker in a Box. These solutions cover custody, staking, liquidity provision, connectivity to price makers, risk management and technology partnerships.
The London-headquartered firm is regulated by the UK's FCA, authorised and regulated by the Danish Financial Supervisory Authority as a Crypto-Asset Service Provider under the EU Markets in Crypto-Assets Regulation and as a Currency Exchange, and holds a Virtual Asset Service Provider licence from the Dubai Virtual Assets Regulatory Authority. True Global Ventures are investors in GCEX.
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