just now
KuCoin EU has launched its fully MiCAR-compliant cryptocurrency platform for users across 29 markets in the European Economic Area, excluding Malta.
The platform, licensed as a Crypto-Asset Service Provider (CASP) under the Markets in Crypto-Assets Regulation (MiCAR) and supervised by Austria's Financial Market Authority (FMA), was officially unveiled on 28 January 2026 at a VIP gala event held at Vienna's Spanish Riding School.
The launch was conducted live onstage by KuCoin EU's Managing Directors Christian Niedermueller, Sabina Liu, and Audrey Lim.
Christian Niedermueller, Managing Director, KuCoin EU
Christian Niedermueller, Managing Director, KuCoin EU said:
"Over the past months, our teams have worked meticulously to design a platform that meets Europe's regulatory expectations in full, while still delivering the performance, reliability, and user experience that modern crypto users expect. Launching today is a proud milestone, but it is very much the starting point. With a solid regulatory foundation in place, our ambition is to continue evolving KuCoin EU into a truly European platform: one that listens to local users, adapts to regional needs, and plays a long-term role in shaping a trusted digital asset ecosystem across Europe,"
The event also marked the announcement of KuCoin's new global brand partnership with Tadej Pogačar, a four-time Tour de France winning cyclist. This partnership follows KuCoin's recent collaborations with Australian golfer Adam Scott and global music festival Tomorrowland.
Sabina Liu, Managing Director, KuCoin EU
Sabina Liu, Managing Director, KuCoin EU said:
"Europe represents one of the most sophisticated financial markets globally, and KuCoin EU has been built to meet that standard from day one. This launch reflects a clear business decision to invest long term in Europe, by establishing local leadership, aligning with regulatory expectations, and delivering a platform designed around specific regional needs. With the foundations now in place, our focus is on responsible growth, strong partnerships, and building a sustainable business that can scale across the region,"
BC Wong, Chief Executive Officer, KuCoin
BC Wong, Chief Executive Officer, KuCoin said:
"KuCoin's global growth is guided by our compliance-first strategy. The launch of KuCoin EU reflects our long-term commitment to building regulated, locally led platforms that support responsible innovation across markets. We chose Austria as the home of KuCoin EU for its clear and forward-looking regulatory framework, which provides a strong foundation for operating responsibly and sustainably across Europe."
Users on KuCoin EU will have access to spot trading, EUR deposits and withdrawals, local customer support and Europe-exclusive campaigns and features. KuCoin EU will begin a phased expansion of its offering, with additional products and services rolling out in the coming months.
KuCoin EU Exchange GmbH is authorised as a Crypto-Asset Service Provider (CASP) under MiCAR with the Austrian Financial Market Authority (FMA), and is approved to provide regulated services, including custody and administration of crypto-assets, crypto-asset exchange services (crypto-fiat and crypto-crypto), the placing of crypto-assets, and transfer services on behalf of clients.
Found this interesting? Become a member of LiquidityFinder and get daily industry news direct to your inbox — join here.
