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XS.com has appointed Omar Alaa as MENA Marketing Director, adding regional marketing leadership as the global multi-asset broker looks to deepen its presence across the Middle East and North Africa.
Alaa brings experience in digital acquisition strategy, paid media execution, content direction, social media operations, influencer engagement, and audience development. He has previously led multi-channel marketing initiatives, managed performance-driven campaigns, and supported regional expansion strategies across financial services markets.
Omar Alaa, MENA Marketing Director, XS.com
Omar Alaa, MENA Marketing Director, XS.com said:
"I am honoured to join XS.com at such a significant stage of its regional and global growth. I look forward to contributing to XS.com's continued success by strengthening marketing performance, enhancing regional engagement, and developing impactful initiatives that resonate with audiences across the MENA region."
In his new role, Alaa will oversee XS.com's marketing operations across the MENA region, with a focus on campaign execution, digital performance optimisation, strategic partnerships, and audience engagement.
Wael Hammad, Group Chief Commercial Officer, XS.com
Wael Hammad, Group Chief Commercial Officer, XS.com, also commented on the appointment:
"Omar's appointment supports our continued focus on strengthening marketing execution across the MENA region. His strong background in performance marketing and regional brand development will play an important role in advancing our commercial objectives. We are confident he will contribute meaningfully to our continued growth and market expansion."
XS.com is a global FinTech and financial services provider operating across multiple regulated jurisdictions. The broker places emphasis on combining global marketing practices with localised regional insight, particularly in markets such as MENA where audience behaviours, platform preferences, and market dynamics vary across countries.
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