Bitazza taps B2C2 in strategic partnership to boost institutional digital-asset liquidity in Thailand

Bitazza, a licensed digital asset broker in Thailand, has entered a strategic partnership with global digital asset liquidity provider B2C2. The collaboration is aimed at strengthening institutional digital-asset liquidity and promoting compliant market adoption in Thailand and the broader ASEAN region.

This announcement coincides with Bitazza Thailand's six-year anniversary, which the firm marks as a milestone in strengthening regulated infrastructure and expanding institutional access in the region.

B2C2, which has worked with Bitazza since its inception, will serve as its liquidity provider. As part of the partnership, B2C2 will provide enhanced wholesale services, including improved funding and pricing, extended credit lines, and support for potential infrastructure expansion, to support Bitazza's growth into new institutional market segments.

Founded in 2018 and operational since December 2019 under a digital asset brokerage licence from the Thai Securities and Exchange Commission (SEC), Bitazza Thailand has expanded its offering from five digital assets to over 120 THB-denominated trading pairs. The company reports it has processed more than 535 billion THB in cumulative trading volume and surpassed 4.5 million app downloads.

B2C2, founded in 2015 and majority-owned by SBI Holdings, provides 24/7 liquidity across spot and derivatives markets, alongside on/off-ramping services and institutional funding solutions.

The partnership highlights a shift in the Southeast Asian digital-asset market, moving from predominantly retail-driven participation towards growing institutional involvement.

David Rogers, CEO Asia-Pacific at B2C2, said: "B2C2 is delighted to deepen our longstanding partnership with Bitazza in Thailand, one of the most trusted digital asset brokers in the region. Thailand continues to be a global leader in crypto adoption, with strong retail engagement, growing institutional involvement, and innovation in payments and stablecoins. Together, we'll help ASEAN institutions improve their access to liquidity and strengthen the region's digital-asset infrastructure."

Tanawat Sutuntivorakoon, Chief Executive Officer of Bitazza Thailand, commented: "This anniversary represents not only six years of progress, but a turning point. We are anchoring on a regulated foundation for disciplined growth, with a focus on delivering value for users, from retail to institutions. Partnering with B2C2 strengthens our liquidity capabilities and supports our mission to bring globally competitive pricing, secure infrastructure, and institutional-grade access to Thailand and Southeast Asia as the region matures."

For Bitazza Thailand's RFQ service for high-volume trades, the partnership is designed to unlock access to institutional-tier liquidity and cross-venue pricing intelligence. According to the firms, this will enhance execution quality for block trades, with B2C2's 24/7 liquidity and global settlement network integrated alongside Bitazza's SEC-supervised operations.

"Chan Wei Yee, Bitazza Global CEO, added: "This alliance is a strategic milestone. It unites two organizations that share the same values — regulatory credibility, technological excellence, and a long-term vision for sustainable market growth. Together, we will strengthen the bridge between global liquidity and local opportunity."

A disclaimer accompanying the announcement noted that B2C2 is not currently licensed or regulated in Singapore or Thailand.