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Bitwise Asset Management has launched Bitwise Model Portfolio Solutions for Digital Assets, offering financial advisors seven model portfolios designed to provide clients with exposure to digital assets through exchange-traded funds.
The crypto asset manager, which oversees more than $15 billion in client assets, announced the new offering on 3 February. The model portfolios leverage Bitwise's eight-year track record in helping institutional investors access crypto opportunities.
The seven models are tailored to different investor profiles and risk preferences. Core portfolios provide broad exposure to the crypto ecosystem, whilst thematic portfolios allow investors to emphasise specific themes, including stablecoins, tokenisation, or crypto assets beyond bitcoin.
Model portfolios have grown in popularity amongst financial advisors seeking third-party expertise in developing client allocations. Assets tracking third-party model portfolios increased from $400 billion in 2023 to more than $645 billion in 2025, representing a 62% increase. Models also attracted more than $80 billion in net inflows from 2022 to 2024.
Matt Hougan, Chief Investment Officer, Bitwise Asset Management
Matt Hougan, Chief Investment Officer, Bitwise Asset Management, said:
"Today represents a milestone moment in how advisors access crypto. Model portfolios are one of the most important ways financial professionals allocate to nearly all assets, but until now their use in crypto has been limited. As the number and type of crypto ETPs grows, these expert-built models have a simple value proposition: They show advisors how to combine the growing number of crypto ETPs in ways that meet specific client objectives. They make building a crypto sleeve easy."
The models are monitored and rebalanced systematically to mitigate target portfolio asset-allocation drift. They are constructed to provide diversified exposure to the digital asset ecosystem, mitigating single-asset risks. Allocators receive clear reporting materials and collateral, simplifying due diligence and client reporting.
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