EasyGroup Launches Bitcoin App Targeting Mainstream Investors

EasyGroup, the London-based creator and owner of brands including easyJet and easyHotel, has entered the cryptocurrency sector with the launch of easyBitcoin.app, a mobile application designed to simplify bitcoin investment for everyday users.
 

The app, powered by Uphold, arrives as new research suggests growing mainstream confidence in bitcoin as an investment vehicle. A survey conducted by Opinion Matters of 1,001 US consumers aged 25-50 with university degrees and earning over $80,000 annually found that 88% of respondents trust bitcoin to grow their money over the next decade.
 

The research, conducted between 26 June and 2 July 2025, revealed that bitcoin was named a top three investment choice by 39% of respondents, placing it above gold at 29% and just below real estate at 41%. More than half of those surveyed (57%) prefer bitcoin over traditional savings accounts, whilst 64% believe bitcoin is an essential part of any investment portfolio.
 

Despite this confidence, barriers to adoption remain significant. Almost half of those polled (49%) said it was difficult to buy, sell, or hold bitcoin, citing the complexity of existing platforms designed primarily for sophisticated traders.
 

The easyBitcoin app offers three methods for users to earn additional bitcoin: a 1% welcome bonus on the first $5,000 of recurring buys each month for the first three months; 2% annual rewards on all bitcoin holdings for customers who maintain recurring purchases for three months; and 4.5% APY on USD balances with interest paid in bitcoin.
 

USD balances in the app carry FDIC insurance up to $2.5 million, with a 2% APY applied to balances under $10. Recurring buy offers are subject to review by Uphold in January 2026.
 

Bitcoin's performance over the past decade has been notable, with $1,000 invested in July 2015 now worth approximately $400,000, making it the best-performing asset class over that period, outpacing equities, commodities, and real estate.
 

EasyGroup is the private investment vehicle of Greek-Cypriot entrepreneur Sir Stelios Haji-Ioannou, most recognised for easyJet, the low-cost airline that transformed European air travel. The company donates at least 51% of its annual profits to The Stelios Philanthropic Foundation. 
 

Uphold is regulated in the US by FinCEN and state regulators, and is registered in the UK with the FCA and in Europe with the Financial Crime Investigation Service under the Ministry of the Interior of the Republic of Lithuania. The company publishes its assets and liabilities every 30 seconds on a public website and maintains 100% reserves without lending customer assets.
 

A UK version of the EasyBitcoin app is scheduled to launch later in 2025.