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Austrian digital-asset investment platform Bitpanda has officially launched in the UK, offering British investors access to more than 600 cryptoassets — which the company says is the most comprehensive cryptoasset lineup currently available in the market.
Bitpanda gained FCA approval to operate in the UK market earlier this year in February. At the time of that announcement, the company said it planned to reopen its UK office and expand its local team to develop products specifically for British investors.
With over 7 million registered users across Europe, Vienna-headquartered Bitpanda is recognised as one of the continent’s most established and secure cryptoasset platforms. The new Bitpanda UK rollout provides a fully localised experience backed by institutional-grade infrastructure, giving users access to a wide range of assets including Bitcoin, Ethereum, stablecoins, and emerging altcoins.
Investors can also access curated crypto indices, regular market insights, and educational resources, designed to promote long-term, confident investing. The platform emphasises security, simplicity, and user-centric design, positioning itself as a benchmark for digital-asset investing in the UK.
Recent research commissioned by Bitpanda found that one in seven Britons (15%) plans to invest in cryptoassets in the future — highlighting the country’s growing appetite for digital finance.
Pantelis Kotopoulos, UK Country Director, Bitpanda
“UK investors deserve a platform that matches their ambition, and at Bitpanda we’ve built a platform that does exactly that. We offer a real alternative — with more assets, a better and more intuitive user experience, and zero tolerance for shortcuts.”
— Pantelis Kotopoulos, UK Country Director, Bitpanda
Bitpanda has also deepened its UK footprint through high-profile sports partnerships, becoming the Official Crypto Trading Partner of Arsenal Football Club and an Official Partner of the NFL in the UK. These collaborations aim to promote responsible digital-asset engagement among fans, pairing education with access to secure investing tools.
In parallel, Bitpanda is introducing its B2B infrastructure division, Bitpanda Technology Solutions (BTS), to the UK. BTS allows banks, fintechs, and digital-asset platforms to build and offer cryptoasset products via white-label integrations. The infrastructure already powers partnerships with major European institutions including Deutsche Bank, Société Générale, Raiffeisen, and LBBW — reflecting Bitpanda’s commitment to expanding regulated crypto access globally.
In February 2022, Bitpanda acquired Trustology, an FCA registered institutional crypto custodian wallet provider, which rebranded as Bitpanda Custody.
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