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March 21, 2023

FlexTrade Hires Rajiv Shah, Senior Sell-Side OMS Specialist, to Drive Growth in EMEA Region

Rajiv brings over 30 years of experience in financial technology with a proven track record in designing and executing sales and business growth strategies across the front and middle-office trading space.


March 20, 2023 - FlexTrade Systems a a multi-asset order and execution management systems provider announced the appointment of Rajiv Shah as Head of Sales in EMEA for its sell-side OEMS, FlexOMS.


FlexOMS is a core OMS platform within FlexTrade's suite of sell-side solutions and is designed to boost trading efficiency by simplifying trading workflows. The open-architecture trading solution supports high-touch and low-touch businesses by providing a unified multi-asset platform across cash, program trading, futures & options, ETF, swaps, fixed income, and foreign exchange workflows.


In this newly created role, Rajiv will drive FlexTrade's business strategy and growth of the solutions to trading desks within EMEA. He has previously held positions at Cosaic, where he was Global Head of Sales and, in several senior leadership roles during 20 years at Fidessa, including most notably, Head of Sales and Account Management of the EMEA business across all Fidessa products and services.


Rajiv Kedia, Principal & Associate Founder at FlexTrade, noted: "For over 25 years FlexTrade has led the way in delivering innovative OEMS solutions to the buy and sell side communities. We feel that FlexOMS's powerful and unique combination of innovative, open, and scalable technology underpinned by FlexTrade's tailored white glove service experience and domain expertise addresses a big need in the EMEA sell-side landscape.


We are already seeing great growth and interest and are investing heavily in this market. A key component of executing our growth strategy for the solution and business in EMEA is ensuring we have the best people in place. With his long-proven track record, there is no one better than Rajiv Shah to help us move forward."


Rajiv Shah, Head of Sales, Sell-Side Solutions, FlexTrade EMEA, stated: "In today's constantly changing landscape, the sell side must work with an OMS technology partner whom they can trust and deliver an open approach to innovation. Choosing the correct solutions provider to deliver on these requirements is paramount to supporting their clients' businesses and navigating an increasingly competitive marketplace.


It's an exciting time to join FlexTrade. From a business perspective, the firm has a demonstrable track record in creating and growing long-standing customer relationships through first-class support and a client-first approach. Alongside this, the advanced capabilities of FlexOMS make it one of the most compelling offerings available within the OEMS space. "

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