G Squared and Nasdaq Private Market Announce Strategic Partnership to Power Liquidity for Private Company Employees

G Squared, a venture capital firm specialising in private secondary markets, has formed a strategic alliance with Nasdaq Private Market (NPM) to facilitate and fund company-driven secondary liquidity events for private companies and their shareholders.
 

The partnership combines G Squared's secondary capital with NPM's liquidity execution platform to enable private companies to design and deliver secondary liquidity programmes. G Squared will serve as the primary investor for eligible programmes, whilst NPM will provide the service, technology and infrastructure to execute the transactions.
 

The collaboration addresses the growing need for liquidity solutions as companies extend their time in private markets. Secondary liquidity has become a strategic tool for companies to retain and attract talent, manage capitalisation tables and obtain valuations without pursuing public listings.
 

NPM is a provider of liquidity programmes and investment opportunities for private companies, employee shareholders and investors. The partnership will enable NPM to offer clients access to specialist capital for structured tenders, complex special situations and other liquidity requirements.
 

Larry Aschebrook, Founder & Managing Partner of G Squared
 

Larry Aschebrook, Founder & Managing Partner of G Squared, said:

"Nasdaq Private Market is a trusted venue for many of the world's most exciting private companies – we are thrilled to deepen our relationship as a preferred capital partner for NPM's structured tender programmes. As companies stay private longer, the need for thoughtful, repeatable liquidity solutions extends well beyond early institutional investors. Founders, long-tenured team members, early investors, and other shareholders all deserve access to liquidity in a way that reinforces the company's long-term ambitions. That requires a partner with deep secondary expertise, truly aligned incentives, and a track record of working alongside management teams through critical stages of growth. G Squared's partnership with NPM is built to serve that need – giving leading private companies a high-integrity framework to reward their teams, manage their cap tables, and continue building value over the long term."

Through the partnership, G Squared gains access to NPM's network of private companies requiring liquidity solutions as they scale their operations.
 

Tom Callahan, Chief Executive Officer of Nasdaq Private Market
 

Tom Callahan, Chief Executive Officer of Nasdaq Private Market, said:

"G Squared is one of the most respected firms in private secondaries and this partnership strengthens what NPM can deliver to our clients. Together, we're making it easier for companies to facilitate high-integrity liquidity events on-demand throughout their extended private lifecycles. By pairing dedicated secondary capital with a proven execution platform, issuers can deliver liquidity on their terms, exactly when their employees and shareholders need it."
 

The alliance will support companies across various stages of their private lifecycle, from ad hoc special situations to large-scale structured programmes.
 

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