Saxo Appoints Neil Wilson as UK Investor Strategist Amid Client Growth

Saxo has appointed Neil Wilson as UK Investor Strategist, the company announced today. The appointment comes as the firm reports significant growth in its UK client base, particularly among younger and more diverse investors.

In his new role, Wilson will focus on providing market insight and commentary specifically tailored for UK investors, enhancing Saxo's offering of expert guidance to its expanding client base.

Wilson brings considerable financial markets commentary experience to the position. He has been a regular media contributor and authored a notable long-running daily market column. From 2018, he served as Chief Market Analyst at Markets.com, a retail FX and CFDs broker. In 2022, he was additionally appointed B2B Chief Market Analyst at Markets.com's parent company, Finalto, a position he held until departing the firm at the end of last year.

Commenting on his appointment, Neil Wilson said: "I'm thrilled to be joining Saxo at such an exciting time for the business. There's a real opportunity to support UK investors with clear, insightful commentary amid heightened volatility and uncertainty. Saxo's focus on empowering investors aligns perfectly with my own approach to making sense of the noise and identifying what really matters."

Andrew Bresler, CEO of Saxo UK, commented on the appointment: "We are delighted to welcome Neil to Saxo. His deep knowledge and sharp analysis will provide significant value to our clients. Neil's appointment underscores our commitment to providing UK investors with the tools and expertise they need to navigate today's complex financial landscape."

The strategic hire comes during a period of strong growth for Saxo. Earlier this month, the company launched a new Flexible ISA following a 591% surge in demand for its Stocks and Shares ISA during January and February 2025 compared to the same period last year.

A revamped pricing model has helped drive a 132% year-on-year increase in new trading clients globally in 2024. In the UK specifically, Saxo reports significant growth among younger and more diverse demographic segments, with clients under 25 now accounting for 15% of new sign-ups (up from 9% in 2023), while the proportion of new female clients has tripled year-on-year to reach 18%.