sFOX Appoints Javier Martinez CEO to Drive Institutional Digital Asset Infrastructure and Stablecoin Growth

sFOX, a digital asset prime dealer and institutional trading platform, has announced the appointment of Javier Martinez, Chief Executive Officer, effective immediately. Akbar Thobhani, Founder and Visionary, will transition to focusing on long-term strategy and infrastructure development, marking a new phase of institutional growth for the company.

This leadership evolution signals a strategic shift for sFOX, moving beyond its trading-first origins to accelerate the expansion of sFOX Connect. This modular infrastructure platform is designed to support stablecoins, payment flows, and integrated digital asset operations for financial institutions.

Established in 2014, sFOX has navigated multiple crypto market cycles, providing sophisticated traders, digital asset funds, credit unions, and mid-tier financial institutions with institutional-grade liquidity access and execution services. The company has processed over $600 billion in transaction volume since its inception.

As stablecoins increasingly serve as payment rails and treasury tools, institutions are progressing from experimental phases to operationalising these assets. This transition has generated significant demand for integrated infrastructure that combines trading, custody connectivity, settlement support, and compliance within a unified framework.

Mr. Martinez, who previously oversaw legal and regulatory strategy at sFOX, assumes the CEO role at a time of escalating regulatory expectations and deepening institutional adoption.

"Institutions are no longer testing the waters," said Mr. Martinez. "They are building real products around stablecoins and digital assets. That requires infrastructure that is modular, compliant, and built to scale. sFOX Connect is designed to help financial institutions integrate trading, liquidity, and stablecoin workflows into their existing systems without rebuilding their entire stack."

sFOX Connect offers institutions access to trading, credit, and settlement support, stablecoin rails, and treasury workflows through a flexible integration model. sFOX positions itself as critical infrastructure facilitating movement between digital assets and fiat within regulatory guardrails.

Mr. Thobhani commented that the transition reflects the company's maturation and long-term ambitions. "We built sFOX to solve hard infrastructure problems at a time when institutional crypto markets were still forming," he stated. "Over the past decade, we proved the resilience of that model. This next chapter is about scaling that foundation as stablecoins and regulated digital asset services move further into mainstream financial markets."

While trading remains a core component of sFOX's operations, the company's strategic focus has broadened to address the rising institutional demand for integrated infrastructure that supports both liquidity access and revenue-generating payment and treasury use cases. The new leadership structure is intended to align sFOX's executive team with its next phase of disciplined expansion and institutional scale in the crypto prime brokerages space.

The evolution of sFOX, from a trading-focused platform to a comprehensive infrastructure provider for stablecoins and digital assets, mirrors the broader institutional shift towards integrated financial technology. For firms operating in the traditional institutional FX and prime brokerage sectors, understanding these advancements in digital asset infrastructure is crucial as the lines between fiat and crypto markets continue to blur. LiquidityFinder closely tracks innovations in both traditional and digital asset Tier 1 liquidity providers and prime brokerage, recognising the increasing need for robust, compliant solutions across all asset classes.

Founded in 2014, sFOX is a prominent crypto infrastructure company with over $600 billion in notional transfer volume, powering more than 2,000 businesses globally. An alumnus of Y Combinator, its flagship product, sFOX Connect, provides full-stack crypto infrastructure, enabling businesses to build and monetise stablecoin and other crypto products via a single API. Built on the same enterprise-grade infrastructure developed for institutional trading firms and hedge funds, sFOX Connect extends institutional-level capabilities to businesses of all sizes. The company upholds high regulatory standards with Wyoming Trust custody, SOC 2 certification, and ongoing compliance with global regulatory frameworks, ensuring the security, transparency, and trust required by institutional clients.

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