BitGo Expands into Retail Market with New Crypto Platform, Offers Bitcoin Prize Draw

BitGo, a digital asset infrastructure provider that has historically focused on institutional clients, has launched its first retail platform. The move allows individual investors to access the same suite of regulated trading, staking, wallet and custody services previously reserved for institutional clients, marking a significant expansion from its traditional institutional focus. The company, which has operated in the institutional crypto space since 2013 and currently secures around 20% of all on-chain Bitcoin transactions by value, has opened its new platform to global investors through bitgo.com/welcome. U.S.-based retail customers who sign up are being entered into a draw to win a full Bitcoin. 

The Palo Alto-based infrastructure provider, which has served institutional clients since 2013, will now offer retail customers access to its regulated custody, trading, staking, and wallet services through a new platform at bitgo.com/welcome. To attract U.S. users, the company is running a quarterly prize draw offering a full Bitcoin to eligible new sign-ups.

"Retail investors need a security-first, crypto-native platform, and we are excited to serve as that trusted partner," said Mike Belshe, CEO of BitGo. "We look forward to enhancing the retail investing, trading, storage, and staking experience for investors around the world."

The move represents a significant shift for BitGo, which has historically focused exclusively on institutional clients. The company currently serves more than 1,500 institutional clients across 50 countries and operates multiple regulated Trust companies globally.

The new retail platform promises to deliver the same level of security and regulatory compliance that has attracted institutional clients, including cold storage options and self-custody solutions. BitGo emphasises rapid onboarding, with new account setup reportedly taking just minutes.

The Bitcoin prize draw is open to legal residents of the 50 United States and the District of Columbia aged 18 or older, with no purchase necessary. BitGo notes that the value of the Bitcoin prize is subject to market fluctuations and may increase or decrease, including the risk of losing all value.

This retail expansion follows BitGo's established track record in the institutional market, where it serves as the security and operational backbone for many leading cryptocurrency exchanges and platforms. The company has positioned itself as a comprehensive digital asset solutions provider, offering services including custody, wallets, staking, trading, financing, and settlement through regulated cold storage facilities.