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Investment platform eToro has introduced trading in pounds sterling and euros for its UK and European users, eliminating currency conversion fees for local stock purchases.
The move affects more than one million users who can now fund trades directly from GBP or EUR accounts rather than converting to US dollars by default. The platform operates across 75 countries in 20 languages.
"As we continue strengthening our presence in Europe and the UK, we want to offer our users the best of both worlds," said Doron Rosenblum, Executive Vice President, Business Solutions at eToro. "Access to our global product offering alongside a localised investment and money management experience."
The development follows eToro's recent expansion of European listings. The company has added 290 German stocks through a partnership with Deutsche Boerse and plans to list an additional 1,000 UK shares following a collaboration with London Stock Exchange announced in July.
The platform has also expanded into Middle Eastern markets through a partnership with Dubai Financial Market, offering access to ten leading companies listed on that exchange. It has also increased its coverage of Danish-listed companies to more than 70% of that market.
eToro allows users to trade on 20 global exchanges, though the company did not disclose its total number of active users or trading volumes in the announcement.
The new currency options aim to help users better manage their exposure to exchange rate fluctuations when trading international stocks, the company said.
