August 16, 2022 - B2C2 has announced that Zeke Vince has joined B2C2 USA as Head of US Sales reporting to Nicola White, CEO B2C2 USA.

Zeke Vince was the Global Head of eFX Sales at Bank of America Securities. He joined Bank of America in 2017 from JP Morgan, where he spent six years as a part of the eFX Sales Team. Prior to JP Morgan, Zeke worked in eFX Sales at Credit Suisse, following almost 5 years at Bloomberg in New York.

Zeke's role will be to further build out the US Sales team and accelerate the growth of B2C2’s North American client base. Working closely with the EMEA and APAC Sales teams, he will integrate eFX best practices and help implement global client programs. In line with B2C2’s expertise in combining the best of TradFi and Crypto, his deep and extensive TradFi expertise will help identify and create the innovative new solutions required by clients as the market evolves.

Zeke Vince said, “It’s an incredible time to join B2C2 and the crypto industry. I see massive opportunity to accelerate the development of B2C2, help lift industry standards and transform institutional clients’ expectations.”

Nicola White, CEO, B2C2 US also commented, “Having someone of Zeke’s calibre and experience join B2C2 is a testament to our development to date and our strong position to now accelerate growth. We have a lot to do and know Zeke will hit the ground running to help us meet the evolving needs and rising expectations of our fast growing client base.”

Founded in 2015 and majority owned by Japanese financial group, SBI, B2C2 Ltd is headquartered in the UK, with offices in the US and Japan.